We are an e-commerce company connecting Ag Manufacturers (who Sell through our platform) to Dealers (who Buy from our platform). We spent the last two years testing and scaling up the model in Maharashtra. With over 130 Companies and 6000+ Dealers on our system.
We are an e-commerce company connecting Ag Manufacturers (who Sell through our platform) to Dealers (who Buy from our platform). We spent the last two years testing and scaling up the model in Maharashtra. With over 130 Companies and 6000+ Dealers on our system, we have proved that B2B e-commerce works in Agriculture industry. We are now building tech capabilities so as to connect the third key stakeholder – the Farmer. With the Farmer mobile application, we will pass on schemes on thousands of products to them.
In the next stage we will launch application for dealers which they will use to understand which products have demand at farmer level; place/ track order at Desta; buy thousands of products; promote his products to the farmers, etc.
The Manufacturer will have a product which will allow them to interact/ promote/ take feedback/ do survey at the Farmer and Dealer level; the ability to change price points real time and understand the effect on ground; to promote products effectively to the farmer level; Marketing campaign optimization, etc.
The idea is to bring visibility amongst the key stakeholders in the industry and allow effective communication to flow between all the levels.
We have three products:
- DestaMart – www.destamart.com is India’s largest B2B marketplace for Agri-Inputs, Machineries and Allied products in Agriculture. Through this online platform we connect Ag. Manufacturers to Ag. Dealers of Maharashtra. We provide quality Agri. Inputs to dealers as well as we design schemes and offers to enhance their profit. We generate demand for various Agri. Inputs at farmer level, through effective marketing campaigns, and fulfil farmers need through chain of registered Ag. Dealers.
- DestaTalk – www.destatalk.com fulfil the need of providing right information at right time to farmers. With our website and active social media platform, we keep updating farmers about the latest trends of Ag. Industry and products as well. With product specific article on our website and graphical posts on social media we update farmers about various schemes available for them. Through this platform we promote Ag. Manufacturers product to farmers.
- DestaSiddhi – the first ever mobile application for the farmer where amazing deals are available for 1000s of agri products.
Also, with help of our field team we get in direct touch with farmers. With various marketing material we provide product and price information to farmers. Our field staff and call centre team updates farmers about changing trends and route them to Desta Authorized dealers to purchase right product at discounted price. All the efforts are tracked using our robust CRM system which was developed in-house .